How Etsy Offsite Ads Can Change Your Profit

The three scenarios to test

• 0%: Model an order without an Offsite Ads fee.
• 15%: Model an attributed order for a shop below Etsy’s described $10,000 threshold.
• 12%: Model an attributed order for a shop at or above Etsy’s described threshold.

Etsy’s official material describes purchase attribution after an ad click followed by a purchase within 30 days. Confirm the current rule and your actual order in Etsy.

Side-by-side verified example

Example inputs: $50.00 item price, $5.00 buyer-paid shipping, $4.40 buyer sales tax, $4.00 actual shipping, $10.00 materials, $8.00 labor, $1.00 packaging, $2.00 other per-order cost, and one listing fee.

Without Offsite Ads:

• Estimated Etsy fees: $5.81
• Estimated profit: $24.19
• Estimated margin: 43.98%

With the 15% Offsite Ads scenario:

• Modeled Offsite Ads fee: $8.25
• Estimated Etsy fees: $14.06
• Estimated profit: $15.94
• Estimated margin: 28.98%

Difference in estimated profit: -$8.25.

These values reproduce the standard_no_offsite and same_order_offsite_15 formula-contract vectors.

The $100 cap

The modeled Offsite Ads fee is capped at $100 per order. The cap limits this fee component; it does not cap other Etsy fees or seller costs.

Avoid double-counting advertising

When an Offsite Ads tier is selected, do not enter that same fee again under “Other advertising cost.” Use that field only for a separate advertising amount you intentionally allocate to the order.

Compare Offsite Ads scenarios

Verify actual fees, attribution, and tier directly with Etsy. ProfitPerSale is not affiliated with or endorsed by Etsy.